PRODUCT

Both hardware and software, product matrix perfect

The market pattern of power monitoring and energy efficiency system on the user side is scattered and there are many participants. Compared with the main competitors, Ankerui has many years of specialized power side, certain brand recognition, strong technical ability, perfect product matrix, flexible production capacity and cost-effective advantages.

SALES

Sales side force + channel innovation, steal the enterprise microgrid market

Sales side to promote the "microgrid platform + industry application" model: 

1. Industry benchmark project: dig industry head customers (such as Spring wind power, Wuxi Apptec, etc.), create industry benchmark cases, deepen brand influence. 

2. Sales channel innovation, hand in hand with industry design institutes: change the traditional sales model, promote the company's EMS2.0 standard atlas through various industry design institutes, implant the program into new projects, and then quickly "educate" the market.

PRODUCTION

Flexible production capacity to ensure delivery speed/gross profit margin

The company's products achieve the flexible production of "small batch, multi-variety" to ensure the delivery speed and gross profit margin. Compared with the large power grid market, the micro-grid market has the characteristics of "small batch and multi-variety", and the single project volume is small and the degree of individalization is higher. The production cost is higher and the cycle is longer. The flexible production line independently developed by the company has a high degree of automation, rapid variety switching, and flexible production ensures the company's "small batch, multi-variety" economic production and stable gross profit margin. "Modular" production mode: the non-standardized products are decomposed into standardized modules, and the "core function module" is divided into low, medium and high three grades, and then combined with different "extended function modules" (such as network communication, etc.) to produce smart meters that meet different needs.

R & D

Focus on innovation and development to promote product progress

Attach importance to innovation to drive development, continue to increase investment in research and development, and enhance core competitiveness. By the end of 2021, the company has 403 R & D personnel, an increase of 21% year-on-year, accounting for 51% of the total number of the company; In 2021, the R&D investment was 1.12 yuan, an increase of 49%. According to the investor exchange record of the company's announcement, the company's current research and development priorities include:

1. Product upgrade: At present, the company has completed the evolution of EMS1.0 to EMS2.0, and developed EMS3.0 to realize intelligent operation and can be used as the grid dispatching system of microgrid enterprises.

2. Deepen the "microgrid platform + industry" route: improve the application development team of subdivided industries; On the basis of standardized development, increase the adaptation development of industry applications.

3. Charge and storage of source network: Strengthen the construction of energy storage and charging pile teams, establish virtual power plant subsidiaries, and focus on the development of new energy fields.